Brand Identity & Packaging
Happy Cap is a brand dedicated to inspiring a new generation of tea drinkers to embrace the benefits of natural, mushroom-based beverages. Happy Cap highlights the economic, environmental, and social advantages of choosing our products. I developed a vibrant and engaging brand identity, featuring a cohesive visual language inspired by wellness, nature, and a touch of playful whimsy. All visuals used are original. Through compelling storytelling, captivating visuals, and a strong online presence, Happy Cap aims to promote a healthier, happier lifestyle.
Note: While Happy Cap is a fictional brand, this brand identity demonstrates my ability to create a cohesive visual language, develop engaging messaging, and effectively target a specific audience.
Happy Cap initially began as a mascot-based logo concept. While the original cartoon character was engaging, it didn't fully align with the desired aesthetic for a luxury tea brand. The logo was subsequently redesigned, resulting in the sophisticated, illustrative creation that now embodies the brand's identity.
The first ever Happy Cap tea..with more to come!